~ric~
Projects
Bluebella Pride
This is a social and digital marketing report that provides an in-depth analysis on Bluebella, a fashion-led luxury lingerie brand with the help of the SOSTAC model.
Daisy London
This presentation contains a range of Social and Digital Marketing strategies that were suggested based on Daisy London's current performance.
Jeanetics
This is a marketing report for a jean company called Jeanetics. It contains an analysis of the strategic decisions taken by the brand in order to meet the KPI’s and own a successful marketing position over the 8 quarter.
Mycelium: The upcoming Future and Innovation
This report explores how the sustainabilty mindset has led to the development of Mycelium as the Macro Trend.
Ralph Lauren X Zepeto
This is a film that decodes Ralph Lauren x Zepeto's integrated strategic campaign.
Rental at Asos
This is a Marketing Development Plan produced as part of my Final Major Project during my Fashion Marketing Degree. It proposes a Rental strategy to Asos inorder to achieve success in its 2030 sustainable goal set.
Sweaty Betty
A Digital Marketing proposal for Sweaty Betty to effectively launch business in the Australian Market.
Woke Gen Z (UK & US Markets)
This report provides insights on consumer behaviour and psychology of ‘Woke Gen Z’, in the UK and US market, by identifying various factors that contribute to these consumers’ buying behaviour and motivations.